The COVID-19 pandemic has triggered myriad changes in our health habits as well as our relationship with food family and a lot of other things with people confined to their home trying to come to terms with life on pause they had a lot of time to kill And among other things they sought to amuse themselves with gaming Indian Gaming Reason That Shows online Gaming Booming in India.
Table of Contents
Gaming Future in India
Nearly 45 percent of Indian mobile users started playing games on their smartphones during the pandemic according to a survey ad-tech firm InMobi the lasting impact of the COVID-19 meant that people not only spent more time on mobile gaming but they also experimented with a lot of different apps on an average day time spent on gaming apps surged through the day with 40 percent.
According to a KPMG report, India had the highest GB game downloads in the casual Mobile gaming sub-segment in the world (excluding China) in 2020 with Q1-Q3 2020 downloads standing at 7.3 billion accounting for 17 percent of the global Mobile game downloads.
A Robust Past
The online gaming revolution had started much before with the market seeing tremendous growth in the years leading up to the pandemic with an increase in both the number of gamer’s as well as user engagement levels From about 250 million Gamer at the end of FY18 the number of gamer’s in India grew close to 400 million by the mid of CY20 the second largest base of online gamer’s in the world after china.
That’s Pleasantly Sustained
Though there has been some normalization since the early days of the lockdown in n the first quarter of 2021 India had the Highest game downloads in the Casual Mobile gaming sub-segment in the world Excluding China. 2020 with Q1-Q3 2020 downloads standing at 7.3 billion accounting for 17 percent of the global Mobile game downloads Further the monthly active users for the top 100 mobile games and the time spent on online gaming are higher by 10-15 per cent lockdown 2020 indicating the establishment of a new normal.
Promises A Fantastic Future
Gaming has become mainstream
Online gaming has gained increasing acceptance in India with a Growth In The number of players reaching a tipping point in addition to metros and tier 1 cities penetration beyond tier. 2 cities have also started gradually taking place Further there are an increasing number of women games and the social stigma and resistance to online gaming audience in India of which 12 Cent are between 25-44 and 28 percent over 45 year.
ESports as a standalone sub-segment
ESports has been a growing and emerging sub-segment in the country with close to 10-15 million viewers in India in FY20 Which is Projected to Grow exponentially to 130+ million viewers by FY25 it’s also been officially recognized by the Indian Olympic Association and is expected to enjoy an increased interest from. brands for sponsorship publishers to promote games and the entry of new players across the value chain ranging from organizers to participating teams According to a KPMG estimate India eSports sub-segment is expected to grow by a CAGR 27 Percentover FY21-25 to reach a size of ₹ 5.7 billion.
New Trends driven by Popular Games
Games like PUBG Mobile and Ludo king have helped transform the gaming segment in India PUBG Mobile Which has now been rebranded as Battleground Mobile India Pioneered the rise of Multiplayer mobile gaming in India which was previously Considered as a very data-intensive activity not to mention the impact it has in bolstering the ESports and streaming ecosystem in the country Ludo king, on the other hand, attached a new demographic of players (45 years and older) that had been relatively Lower in India and turned gaming into mainstream entertainment and a social media alternative.
Bountiful game developers local languages
There has been an increase in the number of online game developers specifically in the casual Mobile gaming segment in India owing to the increasing significance of segment the number of game titles across various genres has also increased over the last few years leading to a wide spectrum of the game’s being available to gamer’s Furthermore most of the Popular in India like teen Patti by Octro Ludo King by Gammation and others provide options to play games in local languages like Hindi Gujarati Marathi etc thus attempting to target a large local
Growing digital and gaming sophistication
There is a growing digital sophistication among Indians with a higher awareness of online modes of payment Forms of entertainment like OTT etc which has led to a shift towards online gaming Artificial Intelligence is also extensively being used across game development using Al generated storyline players engagement interactive experience across gameplay and personalized of each Gamer journey with games Furthermore cloud gaming albeit in. It’s nascent stage has the potential to transform the gaming experience especially in markets like India which has access to cheap internet and limited capacity to invest in hardware.